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6. Coca-Cola bottling rights
Did you know that Dr. John S. Pemberton created the beloved beverage Coca-Cola back in 1886? It was exclusively available in soda fountains at the time, but Asa G. Candler eventually purchased the majority of the business. Even after his nephew proposed selling Coca-Cola in bottles, Candler continued to believe that the soda was best served as a fountain drink. And here’s the thing: he didn’t think it would catch on, so he even sold the bottling rights for just $1. However, fast-forward to the present day, when Coca-Cola is a big global corporation that sells cans and bottles.
