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3.Lauren Conrad and William Tell
What They Shaped: The Pinterest Wedding
Lauren Conrad and William Tell’s wedding was set in a sun-soaked vineyard in Santa Ynez Valley and had a relaxing, millennial colour palette. Conrad, the Little Market creator, blazed the path for weddings in the mid-2010s with her wedding, which she arranged with bridesmaid Cassie Katz of Cassandra Bette Events. (It helps when your best friend is a wedding planner.) Prior to the wedding, the bride made 50 pies from scratch (a genuine DIY manner in which she chopped 300 apples herself) to honour her husband’s name, which was taken from a 14th-century folk hero and marksman. “It was a lot,” Conrad laughed at the gesture. “But I liked the idea of a home-baked dessert.”
