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2.Beyonce and Jay Z
What They Shaped: The ‘No Social Media’ Rule
The “no social media” rule had not yet been implemented in 2008. Beyoncé and Jay Z were among the first celebrities to ask their wedding guests to hand over their Blackberries. (A tech artefact from that era.) “I never pictured myself as a bride, but after my sister’s wedding, I did start thinking about what kind of wedding I’d want,” she told Cosmopolitan in the year she married. “I don’t think I want a big one.” The couple renovated their Tribeca penthouse with a white and crystal motif, and the surprise wedding was a triumph. A decade later, Beyonce and her loved ones shared never-before-seen photographs of the day on social media.
